Dr Houssam Al Masri is the Head of the Smart City & Sustainability design department at Jeddah Central Development Company. He has over 30+ years of experience and is a chairman of the smart city & sustainability committee in the Middle East and North Africa region. He is also a member of the Smart City & Sustainability technical committee in ISO, where the main tasks handled are to put policies and standards for reducing GHG emissions and sustainable living with minimized waste.